Monday, February 20, 2012

What does healthy look like? Confronting the fashion industry for distorting healthy ideals.

The super skinny ideal is an unhealthy image for women and distorts the average consumers idea of what healthy looks like, says an article from last month's Plus Model Magazine. This article has drawn controversy as it confronts the fashion and diet industries practice of "using standard size models that actually meet the criteria for anorexia."  The article goes on to explain that the "Twenty years ago the average fashion model weighed 8% less than the average woman. Today, she weighs 23% less"  and " Ten years ago plus-size models averaged between size 12 and 18. Today,the majority of plus-size models on agency boards are between a size 6 and 14, while the customers continue to express their dissatisfaction." 
It's clear that the over $50 billion dollar a year diet industry helps fuel this distortion to keep self esteem low and money flowing in.  This article seems to question; how far has this barrage of super skinny imagery moved our internal pictures of what healthy looks like off the mark.  It is good to finally see these images questioned. Since it is scientifically impossible to look at someone who is a size 0 or 2 and a person who is say a size 12 or 16 and be able to determine who is healthier.  We know from research that the most important part of gaining health is related to exercise and lifestyle regardless of size.


 The article went on to post images that show the startling comparison between an average size 12 - Russian Model Katya Zharkova ( who is a Plus size model)  and a "straight size" model.  - MF
 Read more about this article and more photos at the link below:
plus-size-bodies-what-is-wrong-with-them-anyway?

Picture from Victoria Janashivili/Plus Model Magazine

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